When you are promoting your banner(s) you will want to choose specific categories of sites to have your banner shown on. e.g. If you have a new fiction book out and it is available in both digital and paper format you might choose multiple site categories for your banner to show up on such as New Book Releases, Fiction, e-Books, and Books For Sale. We also offer country targeting so if you're looking for exposure in other parts of the world you can direct your banners to be shown there as well.